Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 2 (2026): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi, ISSN 3025-9495
Articles

ANALISIS LINGKUNGAN, SWOT, BALANCED SCORECARD, MATRIKS IFE,EFE DAN QSPM PADA UMKM KONTER HP YONO

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  • Wingki Sarmila,
  • Syarifatul Hayati,
  • Mhd Aprialdi Pratama
Wingki Sarmila
Universitas Muhammadiyah Riau
Syarifatul Hayati
Universitas Muhammadiyah Riau
Mhd Aprialdi Pratama
Universitas Muhammadiyah Riau

Published 2026-01-19

Keywords

  • Balanced Scorecard (BSC), SWOT Analysis, Internal and External Environment, IFE Matrix, EFE, QSPM

How to Cite

ANALISIS LINGKUNGAN, SWOT, BALANCED SCORECARD, MATRIKS IFE,EFE DAN QSPM PADA UMKM KONTER HP YONO. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(2), 3301-3310. https://cibjournal.com/index.php/musytari/article/view/6827

Abstract

This study aims to analyze the strategic conditions and formulate alternative business development strategies for the Yono HP Counter MSME through a strategic management approach and the Balanced Scorecard (BSC). The study is based on the high level of competition in the telecommunications retail business due to the expansion of digital marketplaces, changes in consumer behavior, and low profit margins for commodity products such as phone credit and data packages. The research method used is a descriptive qualitative approach with data collection techniques in the form of direct observation, in-depth interviews with business owners, and analysis of sales and inventory documentation. The analytical tools used include internal and external environmental analysis, SWOT analysis, IFE and EFE matrices, Quantitative Strategic Planning Matrix (QSPM), and the Balanced Scorecard. The results show that Yono HP Counter has key strengths in its strategic location, personal service, and service technician expertise, but still faces weaknesses in the form of manual financial recording and low utilization of digital technology. The recommended priority strategy based on the QSPM is operational and marketing digitalization. The implementation of this strategy is translated into four Balanced Scorecard perspectives, namely finance, customers, internal business processes, and learning and growth. This research is expected to be a practical reference for similar MSMEs in increasing their competitiveness and business sustainability in a strategic and measurable manner.

 

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