Kohesi: Jurnal Sains dan Teknologi

Articles

Vol. 10 No. 7 (2025): Kohesi: Jurnal Sains dan Teknologi, ISSN 3025-1311

ANALISIS PENGARUH HARGA, KUALITAS, DAN PELAYANAN TERHADAP KEPUTUSAN MASYARAKAT DALAM MEMILIH LAYANAN TRANSPORTASI ONLINE DI DEPOK

Submitted
December 13, 2025
Published
2025-12-13

Abstract

This study aims to analyze the influence of price, quality, and service on community decisions in choosing online transportation services in Depok City. The rapid development of online transportation has encouraged people to consider various factors when selecting a service, particularly price, service quality, and overall service performance. This research employs a quantitative approach, with data collected through questionnaires distributed to users of online transportation services in Depok. The collected data were analyzed using multiple linear regression with the assistance of statistical software. The results indicate that price, quality, and service have a significant partial and simultaneous effect on people’s decisions to choose online transportation services. These findings are expected to provide valuable insights for online transportation service providers in improving service quality and implementing competitive pricing strategies to enhance user interest and loyalty.

References

  1. Cervero, R. (2017). Transport and Urban Development: Moving Towards Sustainable Mobility. Routledge.
  2. Sari, D. P., & Putra, R. A. (2020). Analisis faktor-faktor yang mempengaruhi keputusan penggunaan transportasi berbasis aplikasi. Jurnal Manajemen Transportasi, 8(2), 101–112.
  3. Tjiptono, F. (2015). Service, Quality, and Satisfaction (4th ed.). Yogyakarta: Andi Publisher.
  4. Bisnis, J. M., & Magelang, U. T. (2021). Harga, Kualitas Pelayanan, Citra Merek dan Kepuasan Pelanggan Pengguna Jasa Transportasi Online Ghufron Ulinuha. 18(4), 422–447.
  5. Journal, I. I., & Economics, S. (2024). No Title. 7(2), 2849–2865.
  6. Safitra, R. (2023). Pengaruh Harga , Kualitas Pelayanan dan Kepercayaan terhadap Keputusan Penggunaan Jasa Transportasi Online Go-Car dengan Kepuasan Konsumen Menjadi Moderasi pada Saat Kondisi Pandemi Covid 19 di Kota Tangsel. 1(5), 350–366.
  7. Siregar, N. A., Siagian, N., & Sinaga, K. (2025). Pengaruh Kualitas Pelayanan , Harga , Terhadap Kepuasan Konsumen Jasa Transportasi Gojek Pada Mahasiswa UHN Medan. 12(1).

Most read articles by the same author(s)

Similar Articles

1-10 of 68

You may also start an advanced similarity search for this article.