ANALISIS KUALITAS WEBSITE PADA PT UPSOL GLOBAL INTERNATIONAL DENGAN METODE WEBQUAL 4.0

Abstract

Currently, information technology plays an important role in determining business success, especially in the international lubricant manufacturing industry, by utilizing the internet as a medium for information and communication. PT. Upsol Global International is a leading automotive lubricant distributor that utilizes its website as a means of interacting with clients and suppliers to support operational and service efficiency, and strives to ensure that its website provides a satisfying experience for visitors. Webqual 4.0 analysis is conducted to evaluate and identify aspects that need to be improved and developed to meet user expectations. This study aims to measure the quality level of the company's website based on the Webqual 4.0 dimensions, namely usability quality, information quality, and service interaction quality, in relation to user satisfaction. This study uses a quantitative approach through the stages of sample selection, instrument preparation, data collection, and data analysis. The results of the study were tested for validity and reliability, showing that all independent variables (X₁,X₂,X₃) and dependent variables (Y) were valid and reliable. The t-test results showed that each variable X₁,X₂,X₃ had an effect on variable Y. And the F test results showed that the interaction between variables X1 and X2 had an effect on variable Y.