Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 2 (2026): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi, ISSN 3025-9495
Articles

Analisis Penerimaan Konsumen terhadap Penggunaan QRIS dengan Attitude sebagai Variabel Mediasi

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  • Putu Winda Arinanda
Putu Winda Arinanda
Universitas Pendidikan Nasional
Bio

Published 2026-01-04

Keywords

  • QRIS,
  • Attitude,
  • Penerimaan Konsumen,
  • Pembayaran Digital,
  • Variabel Mediasi

How to Cite

Analisis Penerimaan Konsumen terhadap Penggunaan QRIS dengan Attitude sebagai Variabel Mediasi. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(2), 541-550. https://cibjournal.com/index.php/musytari/article/view/5505

Abstract

Penelitian ini bertujuan untuk menganalisis penerimaan konsumen terhadap penggunaan QRIS (Quick Response Code Indonesian Standard) dengan attitude sebagai variabel mediasi. Penelitian dilakukan pada konsumen pengguna QRIS di Kota Denpasar dengan sampel sebanyak 100 responden yang dipilih melalui teknik purposive sampling. Metode analisis yang digunakan adalah analisis jalur dengan pendekatan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa Perceived Usefulness, Perceived Ease of Use, Trust, dan Social Influence berpengaruh positif dan signifikan terhadap Attitude konsumen terhadap QRIS. Attitude juga terbukti berpengaruh positif dan signifikan terhadap Acceptance QRIS. Namun, Perceived Usefulness dan Perceived Ease of Use tidak berpengaruh langsung terhadap Acceptance, sementara Trust dan Social Influence berpengaruh langsung terhadap Acceptance. Temuan utama penelitian ini menunjukkan bahwa Attitude berperan sebagai variabel mediasi pada hubungan Perceived Usefulness dan Perceived Ease of Use terhadap Acceptance QRIS, namun tidak memediasi hubungan Trust dan Social Influence terhadap Acceptance QRIS. Penelitian ini memberikan kontribusi penting dalam memahami mekanisme penerimaan konsumen terhadap teknologi pembayaran digital, khususnya QRIS di Indonesia.,

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