Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 2 (2026): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi, ISSN 3025-9495
Articles

Peran Kepemimpinan Perempuan di Era Digital dalam Membangun Usaha Mikro, Kecil dan Menengah pada Industri Kuliner

pdf
  • Vincentia Indah Puspita Sari,
  • Margareta Ernanda Rahardani
Vincentia Indah Puspita Sari
Universitas Pignatelli Triputra
Margareta Ernanda Rahardani
Universitas Pignatelli Triputra

Published 2026-01-03

Keywords

  • Kepemimpian perempuan,
  • UMKM,
  • Industri kuliner

How to Cite

Peran Kepemimpinan Perempuan di Era Digital dalam Membangun Usaha Mikro, Kecil dan Menengah pada Industri Kuliner. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(2), 241-250. https://cibjournal.com/index.php/musytari/article/view/5346

Abstract

Penelitian ini bertujuan menganalisis pengaruh kepemimpinan perempuan terhadap daya saing UMKM sektor kuliner. Manfaat penelitian ini memberikan kontribusi akademik dan rekomendasi praktis bagi penguatan UMKM. Kebaruan penelitian terletak pada pengujian spesifik dimensi kepemimpinan perempuan dalam konteks UMKM kuliner. Sampel penelitian berjumlah 55 UMKM yang dipimpin perempuan, dengan teknik purposive sampling. Analisis data dilakukan menggunakan IBM SPSS versi 29 melalui uji validitas, reliabilitas, uji asumsi klasik, dan regresi linier berganda. Hasil penelitian menunjukkan bahwa visi strategis, kompetensi manajemen operasional, dan pengalaman langsung berpengaruh signifikan terhadap daya saing UMKM.

pdf

Downloads

Download data is not yet available.

References

  1. Adler, P. S., & Kwon, S. (2002). SOCIAL CAPITAL : PROSPECTS FOR A NEW CONCEPT University of Southern California. 27(1), 17–40.
  2. Aisyah, E. N., Prajawati, M. I., & Setiani, . (2023). Measuring Female Leadership Competencies of SMEs. Asian Journal of Economics, Business and Accounting, 23(9), 39–47. https://doi.org/10.9734/ajeba/2023/v23i9962
  3. Anugrah, I. W., & Wetan, K. B. (2017). Pengaruh Kepemimpinan Stratejik Terhadap Strategi Bersaing UKM Café dan Restoran. Jurnal Riset Bisnis & Investasi, 3(3), 78–88.
  4. Ariasih, M. P., Endrawan, K., Putra, S., & Nengah, I. (2024). Entrepreneurial Leadership Impact on MSME Women ’ s Business Perfomance In Denpasar City. 29(01), 60–77.
  5. Awalia, R., Syarief, R., & Haryati, T. (2025). STRATEGIES FOR DEVELOPING WOMEN ’ S ENTREPRENEURSHIP IN THE MSMEs SECTOR : A SYSTEMATIC LITERATURE REVIEW. 11(1), 226–237.
  6. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120.
  7. Colombo, M. G., & Grilli, L. (2005). Founders ’ human capital and the growth of new technology-based firms : A competence-based view. 34, 795–816. https://doi.org/10.1016/j.respol.2005.03.010
  8. Cong, L. C., & Hai., V. H. (2015). The influence of leaders on the competitiveness of the enterprises - the case of accommodation business in Nha Trang. Journal of Trade Science, 82–93. https://doi.org/10.1108/JED-06-2020-0080
  9. Cong, Le Chi, Thu, D. A., & Thao, V. T. (2021). The competitiveness of small and medium enterprises in the tourism sector: the role of leadership competencies. Journal of Economics and Development, 23(3), 299–316. https://doi.org/10.1108/JED-06-2020-0080
  10. David, I., Adubisi, O., Farouk, B., & Adehi, M. (2020). ASSESSING MSMEs GROWTH THROUGH ROSCA INVOLVEMENT USING PAIRED t-TEST AND ONE SAMPLE PROPORTION TEST. 9(2), 30–42.
  11. Goldberg, A. I., Cohen, G., & Fiegenbaum, A. (2003). Reputation Building : Small Business Strategies for Successful Venture Development *. 41(2), 168–186.
  12. Juwairiyah, I., Andrianto, M., & Syafitri, R. (2022). Peran Perempuan dalam Membangun UMKM di Kota Tanjungpinang. Jurnal Humaya: Jurnal Hukum, Humaniora, Masyarakat, Dan Budaya, 2(2), 150–160. https://doi.org/10.33830/humayafhisip.v2i2.3838
  13. Man, T. W. Y., Lau, T., & Chan, K. F. (2002). The competitiveness of small and medium enterprises A conceptualization with focus on entrepreneurial competencies $. 17(June 1998), 123–142.
  14. Mitchelmore, S., & Rowley, J. (2010). Entrepreneurial competencies : a literature review and development agenda. International Journal of Entrepreneurial Behaviour & Research, 16(December), 2. https://doi.org/10.1108/13552551011026995
  15. Octavia, A., Zulfanetti, Z., Sriayudha, Y., & Heriberta, H. (2022). WOMEN ’ S ENTREPRENEURSHIP AND IMPLEMENTATION OF MARKET ORIENTATION MODEL TO IMPROVE BUSINESS. 3(2), 221–232.
  16. Prajawati, M. I., Aisyah, E. N., & Setiani. (2024). THE INFLUENCE OF DIMENSIONS FEMALE LEADERSHIP COMPETENCIES TO SMEs PERFORMANCE. Indonesian Journal of Business and Entrepreneurship, 10(3), 606–616.
  17. Pratono, A. H., Darmasetiawan, N. K., Yudiarso, A., & Jeong, B. G. (2019). Achieving sustainable competitive advantage through green entrepreneurial orientation and The role of inter-organizational learning. https://doi.org/10.1108/BL-10-2018-0045
  18. Rosadi, F. B. (2024). Analysis of the Influence of Brand Image , Product Quality , and Price on Consumer Purchase Interest. 85–94. https://doi.org/10.37641/jimkes.v12i1.2392
  19. Rudhumbu, N. (2020). Challenges and opportunities for women entrepreneurs in Botswana : revisiting the role of entrepreneurship education. https://doi.org/10.1108/JIEB-12-2019-0058
  20. Shanmuganathan, K., & Shanmugathas, S. (2021). Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka. Journal of Management, 12(01), 117–145.
  21. Siwiyanti, L., Furqon, C., Hendrayati, H., & Marimon, F. (2025). Women ’ s entrepreneurial leadership on culinary micro small medium enterprises success : The mediating role of absorptive capacity. 15(2), 250–268.
  22. Su, A., & Subhan, S. (2025). Pengaruh Kompetensi SDM dan Kualitas Informasi Keuangan Terhadap Kinerja UMKM dengan Pengambilan Keputusan sebagai Pemediasi. 3(3), 805–819.
  23. Sugangga, A., Handayati, P., & Arief, M. (2023). Measuring The Contribution Of Financial Literacy In Building The Competitive Advantage Of Msmes In Indonesia : Systematic Literature Review ( SLR ). 2019.
  24. Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Alfabeta.
  25. Supriyanto, A., Chikmah, I. F., Salma, K., & Tamara, A. W. (2023). Penjualan Melalui Tiktok Shop dan Shopee: Menguntungkan yang Mana? BUSINESS: Scientific Journal of Business and Entrepreneurship, 1, 1–16. https://journal.csspublishing/index.php/business
  26. Susanti, E., Mulyanti, R. Y., & Wati, L. N. (2023). MSMEs performance and competitive advantage : Evidence from women ’ s MSMEs in Indonesia. Cogent Business & Management, 10(2), 1–26. https://doi.org/10.1080/23311975.2023.2239423
  27. Tambunan, T. T. H. (2017). Women Entrepreneurs in MSEs in Indonesia : Their Motivations and Main Constraints. 5(1), 88–100. https://doi.org/10.15640/ijgws.v5n1p9
  28. Terjesen, S., & Amoros, J. E. (2010). Female Entrepreneurship in Latin America and the Caribbean : Characteristics , Drivers and Relationship to Economic Development. European Journal of Development Research, 22, 313–330. https://doi.org/10.1057/ejdr.2010.13
  29. Trinh, V. Q., Thu, H., Pham, T., Pham, T. N., & Nguyen, G. T. (2018). FEMALE LEADERSHIP AND VALUE CREATION : EVIDENCE FROM LONDON STOCK EXCHANGE. 15(2), 248–257. https://doi.org/10.22495/cocv15i2c1p10
  30. Visiana, K. (2025). The Role of Women in Community Economic Empowerment and Tourism through Women ’ s Knowledge-Based MSMEs. 6663, 64–74.
  31. Yuni Maimuna, Diamond Limbong, & Sriayu Pracita. (2022). Meningkatkan Keterlibatan Perempuan Dalam Pengembangan UMKM Berbasis Pengetahuan Khas Perempuan Kota Kendari. Jurnal Ekonomi, 27(3), 399–416. https://doi.org/10.24912/je.v27i3.1114

Similar Articles

You may also start an advanced similarity search for this article.