SOSIALISASI INFORMASI LOKASI DAN RUTE MENUJU CAFE BAWAH LANGIT DESA PANCAWATI KABUPATEN BOGOR

Abstract

This study aims to examine the role of information dissemination regarding the location and route to Café Bawah Langit, located in Pancawati Village, Bogor Regency. This study used a descriptive qualitative method with a digital media observation approach (Google Maps, TikTok, and Instagram), as well as direct observation and interviews with nine informants, consisting of visitors, managers, local residents, and the village secretary. The results show that information dissemination regarding the location and route to Café Bawah Langit is still relatively low. Dissemination is limited to social media, with minimal physical information such as road signs, banners, or flyers. Based on interviews with visitors, they generally rely on private vehicles due to inadequate public transportation. This is because the socialization of the location and route to the Café is also considered inadequate by most informants, as is the condition of the location to the Café. Due to the lack of information dissemination, the number of visits to Café Bawah Langit has been low. This study recommends increasing information dissemination, both digitally and physically, as well as improving road infrastructure and providing public transportation to increase tourist visits.