Perkembangan teknologi Artificial Intelligence (AI) telah mendorong transformasi dalam industri pariwisata dan rekreasi, termasuk pada pengelolaan wahana rekreasi berbasis pengalaman. Penelitian ini bertujuan untuk menganalisis penerapan Artificial Intelligence (AI) serta dampaknya terhadap pengalaman rekreasi pengunjung di VS Thrillix Sport Park, Jakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam dengan pengelola dan pengunjung, observasi langsung di lokasi, serta dokumentasi terkait penerapan teknologi AI. Hasil penelitian menunjukkan bahwa penerapan AI di VS Thrillix Sport Park berperan dalam meningkatkan efisiensi operasional, personalisasi layanan, serta kualitas pengalaman rekreasi pengunjung, seperti pengelolaan antrean, sistem keamanan, dan interaksi digital berbasis teknologi cerdas. Namun, penelitian ini juga menemukan adanya tantangan, antara lain keterbatasan pemahaman pengunjung terhadap teknologi AI dan ketergantungan pada sistem teknologi dalam operasional. Secara keseluruhan, penerapan AI memberikan dampak positif terhadap pengalaman rekreasi, namun perlu diimbangi dengan strategi pengelolaan yang adaptif dan edukatif agar manfaat teknologi dapat dirasakan secara optimal oleh seluruh pengunjung.
Kata kunci: kecerdasan buatan, pengalaman pengunjung, teknologi rekreasi, personalisasi AI
Abstract
The development of Artificial Intelligence (AI) technology has driven significant transformations in the tourism and recreation industry, including the management of experience-based recreational attractions. This study aims to analyze the implementation of Artificial Intelligence (AI) and its impact on visitors’ recreational experiences at VS Thrillix Sport Park, Jakarta. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with management and visitors, direct on-site observations, and documentation related to the application of AI technology. The findings indicate that the implementation of AI at VS Thrillix Sport Park plays an important role in improving operational efficiency, service personalization, and the overall quality of visitors’ recreational experiences, such as queue management, security systems, and intelligent technology-based digital interactions. However, the study also identifies several challenges, including limited visitor understanding of AI technology and operational dependence on technological systems. Overall, the application of AI has a positive impact on recreational experiences, but it needs to be balanced with adaptive and educational management strategies to ensure that the benefits of the technology can be optimally experienced by all visitors.
Keywords: artificial intelligence, visitor experience, recreational technology, AI personalization
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